Protecting the lives of the women and men who work on the roadside every day is everyone's business. Accidents in construction and work areas are mainly due to inappropriate behavior on the part of road users. The prevention campaign Safety of road officers: you too must avoid danger! The aim is to make road users aware of the safety of road workers and to reduce the number of accidents by acting on behavior.
On national roads and motorways, accidents on construction sites or in intervention areas increased by 8% between 2014 and 2020.
Many accidents could be prevented by better behavior in the vicinity of the areas where road traffic officers operate. The prevention campaign
Safety of road officers: you too must avoid danger!
reminds us of the six good behaviors to respect.
When driving, be careful in all circumstances:
not be distracted by your phone;
take breaks regularly;
respect safety distances.
When approaching a construction site or an intervention area:
decrease its speed;
increase safety distances;
if possible, change lanes in the vicinity of an intervention area.
This prevention campaign has several components to change behavior:
an immersive 360° film so that users experience the daily lives of agents in virtual reality, and feel the risks we take for them and for ourselves when we meet them (watch the video);
a making off of the video campaign carried out with the agents of the interdepartmental directorates of roads recounts their daily testimonies (watch the video);
a radio spot broadcast, from 15 to 29 September 2021, on 12 local and national stations, at
peaks
audience of road users;
a digital campaign, including on social media, from 15 September to 6 October 2021;
banners on websites to reach road users upstream and during their mobility;
a direct-to-consumer story for professionals and the public;
