Cookies: Refusing must be as easy as accepting

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Some cookies are essential for the proper functioning of a website. They are used, for example, to memorize the contents of a shopping basket or display preferences. Others are used only to collect information about the user in order to send him personalized advertising according to his tastes and interests.

Before you click

accept

, the user must easily understand what the advertising plotters are used for: personalized or non-personalized advertising, geolocated advertising, personalization of content or sharing information with social networks. The site must inform them, in a clear and concise way, of what they will be used for.

The user must also be able to refuse cookies as easily as he is offered to accept them, as ruled by the State Council in June 2020. It should not be forced to go through a complex and dissuasive setting.

This is because when a single click is required to

accept cookies

while several actions are necessary to set up a refusal, the user, who generally wishes to access the site quickly, risks being influenced.

If a site does not comply with data protection rules, it is possible toto lodge a complaint with the CNIL.