2023 balances

From 28 June 2023

Summer sales are extended

Publié le null - Legal and Administrative Information Directorate (Prime Minister)

Following an announcement by the Minister for Trade, summer sales are being extended to 1er August included.

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Image 1Crédits: pixarno - stock.adobe.com

Summer sales started on Wednesday 28 June and generally last 4 weeks in most metropolitan departments, except in Corsica. The original July 25 end date has been postponed by one week to July 1er August included, and shopkeepers who wish to do so will be able to open on Sunday 9 July. These support measures are aimed at traders affected by the damage.

Infographie - 2023 Summer Sale Dates
Illustration - 2023 Summer Sale Dates - plus de détails dans le texte suivant l’infographie
Crédits : Public Service (DILA)

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e-commerce or distance selling (e-commerce) sales dates are aligned with national traditional trade dates, regardless of the location of the company's headquarters.

Please note

the start of summer sales in the Alpes-Maritimes is now aligned with the national date.

Products sold

The products sold must have been offered for sale and paid for at least one month before the beginning of the sales. It shall be prohibited to make a supply specially intended for sales a few days before the start date of the commercial operation, without the products having been offered for sale beforehand.

In the store, the distinction between sold and unsold items must be clearly visible to consumers: precise labeling, separate location in the store, in particular.


The seller must clearly indicate the discounts offered in relation to an actual reference price. It is thus forbidden to increase the price of a product before the sales period, in order to make it appear as if a promotional offer is larger than it really is.

The trader must be able to justify reference prices for the products sold: either the lowest price actually charged before the start of the promotion, or the price recommended by the supplier or the head-end...

Furthermore, it is prohibited not to make the price reductions displayed in the shop window, a practice described as misleading advertising.

Sale Advertising

Under penalty of a fine of 1 500 €, any advertisement relating to a sale transaction must mention:

  • the start date of the operation;
  • the nature of the goods sold, if all the products of the establishment are not concerned by removal from storage.

Please note

the duration of each sales season is between three and six weeks. The dates shall be fixed in accordance withorder of 27 may 2019 fixing the starting dates and times of the sales and toArticle L. 310-3 of the Commercial Code.